When asked how to set up ecommerce business, the following factors probably come to mind:
- Great website design
- Top-notch customer support
- A high-quality product image
- Unique selling proposition
You’re right. This thought process makes perfect sense. You have to provide excellent customer support to be successful. You also need an attractive and trustworthy website if you want people to buy from you.
However, keep in mind that it’s a combination of these things working together that makes an ecommerce business great. These factors are what makes an ecommerce store go from 1 to 10, not from 0 (zero) to 1.
A lot of first-time ecommerce entrepreneurs can lose sight of the most important things and spend days making the perfect store only to close it after a month. What truly fuels your store is sales, and this should be at the heart of your ecommerce business plan.
Efforts to bring traffic to your store through ecommerce marketing will bring sales, and sales will bring you more traffic.
Likewise, you need to be making sales first before you can provide great customer support to those shopping on your site and before you can decide on your brand’s unique voice.
If you can’t make sales, you’re finished even before you’ve even really got started. To get sales, you need a marketing strategy.