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7 reasons why your business in Botswana needs a website

The majority of Batswana are now online, which means your business should be online too! If answering, “well that’s what everybody else is doing” isn’t good enough, read on to learn WHY.

Below are our 7 reasons why every small business needs a modern and maintained website:⁣⁣

1. Your customers expect it

If you don’t have a business site which clearly describes your products and services, today’s digital-savvy customers will look elsewhere, and might not be able to understand that your company is the best fit for their needs.

2. Your website gives you a voice on the world wide web

Showcase your products and services in detail with imagery or video and help your sales team convert a lot better

3. Your competitors have company websites

With your competitors online, your potential customers can also get their product/service information. Don’t give clients a reason to buy from another brand.

4. It provides social proof

Online reviews influence buying decisions. Including testimonials on your site is great for impressing potential clients.

5. Open 24 hrs per day

Your website runs 24/7 (without leave) so you can always be there for your customers. This is crucially important for e-commerce stores.

6. Get your money’s worth

With a website, you can position your business to reach millions of people within seconds which is a lot less expensive and faster than mailing out printed promo materials.

7. You’ll show up in Google search results

What do you do when you are researching online before making a purchase decision? Yeah, and you’re not alone. Search engine optimization (SEO) strategy helps your website appear higher in search results and increases your website traffic.

Get in touch with the team to get a digital audit of your brand, including an SEO audit.


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